Future Squared
Research, Design, Prototype, Commercialise
End-to-end capability from user insight to commercial reality.
Identify real user needs through observation, testing, and validation—so you build what users will adopt.
Interfaces and interactions that are usable, learnable, and aligned with how people actually behave.
Integrated delivery across physical products, electronics, firmware, and software systems.
Bridge the gap from prototype to scalable production with manufacturability, reliability, and cost control.
Move from a working product to a viable business with production planning, cost modelling, and sustainability.
Build what users need, make it repeatable, and ensure it can pay for itself.
Must address a user’s need.
Must be repeatable while still addressing a user’s need.
Must pay for its own costs of production over 7 years.
Must have effective value to a user or they will not engage.
Must be repeatably measurable as working by a user.
Must continually behave as described and expected by a user.
Must be accessed and applied by a user.
Must fit the function of a user’s need.
If you have a problem worth solving, we should talk.